Great crands aren’t just for clients
About this video
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Presented by John Furneaux RGD
Whether your goal is landing a new freelance job or launching a design business, creating your brand is key. Your brand needs to quickly and effectively convey what it is you want to promise others. John explains how to develop your brand name, visual identity, communication platform and more, and consider every detail along with way. You'll learn how to develop a brand that is not just your personal aesthetic expression but is your most important business tool.
About John Furneaux RGD
John is the founder, chief ideator and creative quarterback at Projektor, a branding and design consultancy focused on helping organizations define their brand image. With almost 25 years experience, John has worked with organizations of all sizes – from entrepreneurial start-ups to global leaders. Prior to founding Projektor, John held executive creative positions at a number of Canada’s premier design consultancies including Ove Brand|Design, Identica and karacters design group.
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