Getting Clients Addicted to Good Design by Roy LevineRoy Levine
About this video
Clients typically favour speed over quality. And oftentimes they are not thrilled with the ultimate outcome of the design work...or worse, don't really appreciate that better design can lead to better results. In this session, you'll learn how to get clients excited about great work and allow you to work to your greatest potential.
- What to say to your boss to get you the jobs you want
- How to get clients excited enough to give you the time to do good work
- What you need to do to get the jobs that you want to work on
- How to get everything done that you want to get done
- How to recognize the "good" opportunities from the not so good ones
Roy is a bold thinking marketing leader who inspires teams to build great brands. Most recently, he joined the Canadian Cancer Society as EVP, Marketing and Communications. Prior to that, he owned an integrated marketing agency where he focused on branding, design, advertising and digital marketing. Recognizing the trend towards in-housing, Roy also built a consulting business that focused on helping client-side marketers looking to build or strengthen their roster of design and advertising specialists. Roy’s relentless focus on great work comes from starting his career at powerhouse ad agencies Leo Burnett and BBDO where he worked on top-tier brands across multiple sectors overseeing multi-million dollar award winning integrated marketing programs. His unique perspective comes from understanding the opportunities and limitations of both in-house and external agencies.