Aug 05, 2026

From Pixels to Profitability: Building Brands in E-Commerce, Grocery & CPG

Bella Infante

About this video

Description

What does it actually take to build brands that sell across ecommerce, grocery retail and CPG? Join Bella as she shares the creative thinking behind growing Voilà's e-commerce presence into a nationally recognized, award-winning delivery service. You’ll get a real, behind-the-scenes look at what it means to build and scale creative across multiple e-commerce and grocery brands under one roof. Bella will share how she balances distinct brand identities across Empire'sbanners while driving consistent business results. She'll offer insight into how AI is being woven into creative workflows without sacrificing the storytelling that connects with real people. Leave with fresh perspectives on how creativity drives commerce and how to champion its value in any results-driven organization.

Bella Infante

Bella leads the brand and campaign work that brings Canada's most recognizable grocery banners to life online, including Sobeys, Safeway, Longos, Farm Boy, and IGA. With over a decade of experience across e-commerce, grocery retail and CPG, Bella has built her career the hands-on way. Starting in graphic design at Blo Blow Dry Bar, she moved through brand roles at Mattamy Homes and KPMG Canada before landing at Sobeys, where she's helped grow Voilà from launch into an award-winning national grocery delivery service. She leads a team of seven creatives, overseeing everything from TV and digital campaigns to in-store and social, driving measurable results including over 75,000 repeat orders in a single fiscal year. Her work has been recognized by the CLIO Awards, CMA Awards, Strategy Awards and Kantar's Product of the Year. Bella is passionate about the intersection of creativity and commerce and about building brands that genuinely connect with people.