Nov 02, 2022

Finding my Center

Alex Center

About this video

Description

Alex shares stories behind his experiences over 15 years of building iconic brands. From leaving his super comfortable job at Coca-Cola to launching his own studio, he’ll explain how it all led him to the most important project of his career, himself.

Alex Center

Alex spent 11 years working for global beverage leader The Coca-Cola Company, where he led the strategy and design vision for the brands vitaminwater, smartwater and Powerade. He has designed packaging, created breakthrough marketing campaigns, launched innovative new products and once met rapper 50 Cent who told him, “You must think you’re pretty special.” (He got nervous and instantly started sweating.) At CENTER, he partners with entrepreneurs to build startups with design at their centre. In 2011, Alex was named one of the 200 Best Packaging Designers by Luerzers Archive and in 2014, Alex was named a “Person to Watch” by GDUSA Magazine, joining a list of recipients that have included Milton Glaser, George Lois and Saul Bass.