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Jun 01, 2023

Feel All The Feels

Pum Lefebure

About this video


Trends come and go, but visual storytelling rooted in emotion is a constant. If we are to question tomorrow, we must first understand who we are today. In a world that is ever-changing, Pum turns to her North Star, joyful emotion, to ground the agency work. She explains how having an emotional North Star to guide the expression of your work will shape not only the type of work you do, but also prepare you to face tomorrow. From connecting the dots between feeling and design to building a visual vocabulary, go behind-the-scenes with Pum for an in-depth look at Design Army creative process and how it always comes back to eliciting one clear emotion: joy. Leave the room inspired to identify your emotional North Star and prepared to confidently question and shape your tomorrow.


Pum Lefebure

Pum is the Co-founder Chief Creative Officer of Design Army. An award-winning creative director and savvy business leader, Pum has developed numerous international campaigns for high-profile clients such as Adobe, Netflix, Neenah Paper, The Ritz-Carlton, PepsiCo, Saucony, Hong Kong Ballet and the Smithsonian Hirshhorn Museum and Sculpture Garden. Guided by an entrepreneurial edge, Pum has elevated Design Army reputation as a trendsetter while establishing her own hallmark: a distinctive union of the artistic and the commercial. With a rare balance of creativity, strategic thinking and industry savvy she has proven that good design is the cornerstone of good business. Her thought leadership has appeared in Fast Company, The New York Times, Adweek, Entrepreneur and Forbes to name a few.