Dec 15, 2012

Engaging with the Middle East

Nadine Chahine

About this video

Description

Brand consistency across different scripts and cultures is an ongoing challenge. How does one translate “modern” in Arabic? What is the visual translation of “chic” in the Middle East? Every culture and script brings to the table a new set of expectations and collective memories. Nadine focuses on how to establish dialogue with the Middle East while looking at design trends and considering cultural factors.

Nadine Chahine

Nadine Chahine is an award-winning Lebanese type designer and an Arabic Specialist at Linotype and Monotype Imaging. Her typeface Koufiya was the first to include simultaneously designed matching Arabic and Latin parts. Nadine’s other typefaces include: the bestselling Frutiger Arabic; Neue Helvetica Arabic; Univers Next Arabic; Badiya; and BigVesta Arabic. In 2012 Fast Company named Nadine one of the 100 Most Creative People in Business.