Jan 30, 2025

Designing What Doesn't Exist...Yet

Talia Cotton

About this video

Description

It’s 2024, and everything has been seen before. We’ve officially reached the end of creativity... Or have we? In today’s visually saturated world, there are more creative professionals than ever. Design tools are more accessible than ever, and we’re overwhelmed by endless streams of great creative work. The question facing creatives everywhere is: Have we hit the ceiling of our creative potential? Or can we still come up with truly new ideas in a world where it feels like everything has already been seen? Join Talia as she addresses the internal struggle creatives face in trying to outdo themselves and push the boundaries of creative innovation in today’s creative landscape. As a design pioneer with an expert handle on coding as a new creative tool, and as the sole female founder of a creative agency—making 0.1% of the industry, Talia breaks down a practical how-to for coming up with new creative ideas, and dives into the implications of what it really means to do something that’s never been seen before. By examining the limits of individual creativity and the potential for future breakthroughs, Talia will inspire you to break through the creative ceiling and contribute to a more forward-thinking, innovative community—both independently and collectively.

Talia Cotton

Talia is a designer, coder, creative entrepreneur and leading specialist in the intersection of branding and technology. Fast Company recently described her as “one of the leading graphic designers of the moment to embrace the possibilities of code.” Prior to founding Cotton, award-winning design and technology agency and consultancy, Talia spearheaded the design and development of data-driven and algorithmic brand identities on two teams at Pentagram. Talia has spoken on international stages including the Google Visual Design Summit, OFFF Barcelona and the Latin America Design Fest in Peru. She was recently named a “Responsible Designer to Watch” by GDUSA and awarded the Young Guns Award, recognizing top creative professionals under 30. Talia teaches Interaction Design and Advanced Coding at Parsons School of Design, and leads workshops to inspire design teams and educate businesses on the impact of coding as a creative medium.