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Nov 03, 2009

Design is the Problem

Nathan Shedroff

About this video


Despite how optimistic designers are, design creates big problems. Even where our best intentions are engaged, outcomes can fall short. When we’re uninformed, design can be dismal. However, designers have an out: we’re better positioned to change the world and influence the creation of sustainable solutions - if we choose to. Nathan covers the fundamental principles of sustainability and the design strategies that allow designers to make positive change.


Nathan Shedroff