Dec 25, 2020

Data. Intuition.

Randy Hunt

About this video

Description

The largest online marketplace for handmade products, Etsy.com receives 1.4 billion page views per month and will generate $600 million of sales this year. Yet Etsy maintains its authenticity as a company that is human-scale by design. Etsy is successful because of the feeling, spirit and personality of its brand. But it collects massive amounts of data and sophisticated analytics to develop experienced insights that guide design and development. Randy explains when he and his team listen to the numbers and when they listen to their gut—with the context of Etsy’s vision—how Etsy functions as a company and how its brand relates to the world.

Randy Hunt

Randy leads the team of designers building web products and creating off-line experiences. He feels strongly that designers must be able to build what they design, a perspective that fits naturally with Etsy’s culture of making. Randy co-founded Supermarket, a curated design marketplace. Previously, he founded Citizen Scholar Inc. and worked at Milton Glaser Inc. and Number 17. In 2009 he was named a New Visual Artist by Print.