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Apr 04, 2024

Curiosity for the Win

About this video


The demand for rapid-fire creativity is rising in today's fast-paced world, but this comes with its own challenges. When design professionals are pushed to deliver inventive solutions on tight deadlines and with scant information, it can breed uncertainty, inefficiency and client dissatisfaction. This session aims to champion the virtues of a more deliberate and inquisitive approach. We will explore how taking the time to understand the problem deeply, setting clear benchmarks for success and establishing consensus on objectives from the outset can transform the creative process. Through this process, we are able to demonstrate how our creative solutions align with the project goals, thus avoiding the pitfalls of conjecture and subjective tastes. Join Michelle for a discussion on the benefits of a curious, measured approach to creativity!

About Michelle Renee
With more than 20 years of experience as a designer, art director and creative strategist, Michelle has helped develop both local and national strategic campaigns with some of Canada’s most loved organizations across all sectors.