Nov 06, 2015

Creative Briefs: Aligning Expectations and Measuring Results

Emily Cohen

About this video

Description

What is a creative brief? Why do you need one? When do you write one? This session teaches creative teams how to use and write smartly crafted creative briefs. You will learn common mistakes and best practices to ensure the creative brief and the development process work together to support the value and power of thoughtful, strategic design to achieve creative, results-driven solutions.

Emily Cohen