Nov 06, 2025

Creative Brand Extensions

Cecilia Mok

About this video

Description

Cecilia shares a case study of a collaborative project between Sinai Health Foundation and DESIGNwith. This project demonstrates how a strong brand created in-house can find a second life through creative brand extensions with innovative partners and how it can reach unexpected sectors and audiences.

In her presentation, Cecilia provides insights on how to:

- create new opportunities for old brands

- externally explore career growth and new creative opportunities

- find (internal and external) mentors with shared values who can become your champions

- plant seeds now for future opportunities

Cecilia Mok