Crafting Emotional Connections to Brands
Nikos Kallas
About this video
Description
From traditional commercial printing to custom packaging solutions to merch apparel collections, MET delivers compelling visual narratives that transform bold ideas into unforgettable experiences. Join Nikos as he talks about why creating an emotional connection to your brand is important.
Nikos Kallas
One of Nikos Kallas’ earliest memories is spending weekend afternoons at the MET office, where he made paper airplanes from 40-inch sheets of paper and watched printing presses work their magic. It was the perfect introduction for what would become a successful 20-year career with one of North America’s premier printers.
As CEO, Nikos oversees the overall direction of the business and leads the company’s robust sales and marketing arm.
When he’s not on his endless hunt for the latest industry innovation, Nikos enjoys a good run, trying new recipes with Kallas First Press olive oil, and savouring the perfect Americano with friends. He holds a B.A. in economics and business from the University of Western Ontario.
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