Nov 29, 2019

Communication with Clients: Designing means understanding by Yurko Gutsulyak RGD

Yurko Gutsulyak RGD

About this video

Description

This webinar highlights aspects of communication design that are often overlooked or ignored when delivering services to a client. Understanding is a crucial part of the design process and designers are responsible for this. With better communication, it is possible to present bolder ideas and achieve better efficiency with every new project.

Takeaways:
- Which parts of the communication process needs more attention
- Practical recommendations on how to improve relationships with clients
- How to sell brave ideas

About Yurko Gutsulyak
Yurko is a graphic designer and art director who was born in Ukraine and currently lives in Canada. He started his design career back in 2001, partnering with his sister in 2005 to launch Gutsulyak.Studio in Kyiv, Ukraine. The agency quickly gained recognition nationally as a leading design boutique and received prestigious international awards. Some of their clients include Kimberly Clark, British American Tobacco, Anadolu Efes, AB InBev and Henkell Co Gruppe. For a few years Yurko was the president of the Art Directors Club in Ukraine. He is an active member of the design community and shares his experience through workshops, lectures, and articles. In 2017, Yurko moved to Toronto after his business partner moved to New York, allowing Gutsulyak. Studio to operate in three cities.

Yurko Gutsulyak RGD

Gutsulyak.Studio

Yurko Gutsulyak is an accomplished design wizard with over 20 years of mastery in the field. He is the Creative Director and Co-Founder of the award-winning Gutsulyak.Studio, globally known for its exquisite design, focused on identity and packaging. Yurko Gutsulyak's expertise and success led him to launch the studio in North America and Europe, operating between New York, Toronto, and Kyiv. Gifted with an inventive mind, Yurko Gutsulyak has taken part in creating hundreds of unique projects that have earned over 150 reputable awards, including Red Dot, European Design Awards, Epica Awards, Pentawards, Dieline Awards, Communication Arts, and Graphis. He is also a passionate advocate for pushing the art world's boundaries, sharing his insights and inspirations through articles, talks, and workshops. His interviews have been published in leading print design magazines, including Novum (Germany), idPure (Switzerland), +design (Greece), idN (Hong Kong), telegraf (Ukraine), Font (Czech Republic), and Brand (China). Countless others have appeared in digital media. His expertise and achievements have earned him a place as a respected design judge in the United States, Canada, Ukraine, Poland, Slovenia, South Korea, Taiwan, and other countries. Additionally, several of his iconic works have been exhibited in museums around the globe.