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Nov 03, 2016

Branding and Authenticity: Building Visual Stories

Emily Lessard

About this video


Many designers have the opportunity to develop new brands, but so many of us are also asked to rethink and refresh existing brands. How to decide what to build on and when to start anew? How to respond to legacy without being hobbled by it? Emily explores these questions and more from the lens of her work on the branding of New York City. She discusses Massimo Vignelli-inspired typefaces; the NY-citywide icon project; the colour palette; how the art of Warhol and Haring built graphics; and ultimately how her team created a multifaceted, authentic identity that is both new and yet familiar.


Emily Lessard