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Nov 09, 2020

Brand Strategy for Designers

Douglas Davis

About this video


Sometimes, the only way for creatives to have a sound strategy is to write it yourself. In this workshop, creative strategist Douglas Davis will help you bridge the gap between what a brand says externally and what that means internally. Beginning with a mission statement* of your choice, you’ll practice identifying the brand’s values to use as the pillars to build a strategic context for your creative content. The tool in this workshop can be used for culture change, aligning internal and external communications, or brand building.


Douglas Davis

Douglas enjoys being one of the voices in front and behind a concept, marketing plan or digital strategy. His approach to creativity combines right-brained creative problem-solving with left-brained strategic thinking. In 2011, Douglas founded The Davis Group LLC and continues to offer strategic solutions to branding, digital and design problems. Douglas is also a faculty member in the Communication Design department at New York City College of Technology, on the graduate level in the Branding and Integrated Communications program at The City College of New York and digitally as a HOW Design University course contributor. His HOW Design University class, Creative Strategy and the Business of Design, was published as a book in 2016.