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Nov 06, 2014

Belief to Behaviour

Todd Waterbury

About this video


How does a brand earn the attention, and advocacy, of a distracted consumer in a connected economy? Todd discusses the relationship between a company’s beliefs and behaviour and the new ways design is defi ned, guiding the products and experiences Target creates.


Todd Waterbury

Todd establishes the creative direction of Target’s marketing eff orts, leading an internal team and external agency partners in expressing the Target brand in dynamic and innovative ways. Previously, Todd served as Co-executive Creative Director at Wieden+Kennedy NY, where he oversaw campaigns for brands ranging from Nike to Delta Airlines.