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Nov 03, 2016

Panel: Design as a Strategic Advantage in Business

About this video


This panel is moderated by Mandy Gilbert of Creative Niche and includes panelists Paola Antonelli, Connie Birdsall, Rob Duncan and Universal Mind Director of Experience Innovation Joe Salowitz. We hear it regularly: design is good for business. Companies like Apple, Airbnb and Starbucks embody it. But why does this message seem to fall flat in Canada? What does design really do for business? And how do we get the message out to Canada corporate class?