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Nov 03, 2009

Are you Zagging or Lagging?

Marty Neumeier

About this video


In a time of constrained budgets and lowered expectations, keeping up with the competition is not a winning strategy. To succeed you have to out-position, out-maneuver and out-design the competition. The new rule? When everybody zigs, zag. Marty shows how to use a simple tool to assess the risks and rewards of your next marketing idea and answer the ultimate question, “are we zagging or lagging?”


Marty Neumeier