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Dec 18, 2022

A (re)Brand with a Plan — How to Develop a Strategic Framework for Managing and Growing Your Brand

Jeff Bates

About this video

Description

A rebrand is a necessary and expected step along any organization’s journey. But branding how-to guides assume that you have the time and resources to dedicate to a rebrand. The reality is that most in-house teams can’t put projects on hold to make time for rebranding; this makes it tough to get buy-in from management. Jeff will share his process for developing a strategic framework for managing and growing a brand. Attendees will learn a 4-step process on how to create their own internal rebrand plan, including Discovery, Voice, Design and Delivery... and how to do it fast and on the fly. A rebrand is a necessary and expected step along any organization’s journey. But branding how-to guides assume that you have the time and resources to dedicate to a rebrand. The reality is that most in-house teams can’t put projects on hold to make time for rebranding; this makes it tough to get buy-in from management. Jeff shares his process for developing a strategic framework for managing and growing a brand. Attendees will learn a 4-step process on how to create their own internal rebrand plan, including Discovery, Voice, Design and Delivery... and how to do it fast and on the fly.


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Jeff Bates

 Jeff is Creative Director at MediaValet.


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