Dec 18, 2022

A (re)Brand with a Plan — How to Develop a Strategic Framework for Managing and Growing Your Brand by by Jeff Bates

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Presented by Jeff Bates, Creative Director at MediaValet

A rebrand is a necessary and expected step along any organization’s journey. But branding how-to guides assume that you have the time and resources to dedicate to a rebrand. The reality is that most in-house teams can’t put projects on hold to make time for rebranding; this makes it tough to get buy-in from management. Jeff will share his process for developing a strategic framework for managing and growing a brand. Attendees will learn a 4-step process on how to create their own internal rebrand plan, including Discovery, Voice, Design and Delivery... and how to do it fast and on the fly. Jeff Bates Creative Director, MediaValet A rebrand is a necessary and expected step along any organization’s journey. But branding how-to guides assume that you have the time and resources to dedicate to a rebrand. The reality is that most in-house teams can’t put projects on hold to make time for rebranding; this makes it tough to get buy-in from management. Jeff will share his process for developing a strategic framework for managing and growing a brand. Attendees will learn a 4-step process on how to create their own internal rebrand plan, including Discovery, Voice, Design and Delivery... and how to do it fast and on the fly.