Dec 18, 2022

A (re)Brand with a Plan: How to develop a strategic framework for managing and growing your brand

Jeff Bates

About this video

Description

A rebrand is a necessary and expected step along any organization’s journey. But branding how-to guides assume that you have the time and resources to dedicate to a rebrand. The reality is that most in-house teams can’t put projects on hold to make time for rebranding; this makes it tough to get buy-in from management. Jeff will share his process for developing a strategic framework for managing and growing a brand. Attendees will learn a 4-step process on how to create their own internal rebrand plan, including Discovery, Voice, Design and Delivery... and how to do it fast and on the fly. A rebrand is a necessary and expected step along any organization’s journey. But branding how-to guides assume that you have the time and resources to dedicate to a rebrand. The reality is that most in-house teams can’t put projects on hold to make time for rebranding; this makes it tough to get buy-in from management. Jeff shares his process for developing a strategic framework for managing and growing a brand. Attendees will learn a 4-step process on how to create their own internal rebrand plan, including Discovery, Voice, Design and Delivery... and how to do it fast and on the fly.

Jeff Bates

Jeff is Creative Director at MediaValet.