Skip to main content
Dec 15, 2012

5 + 5 = x OR x + x = 10?

Justin Ferrell

About this video


Creativity is not the domain of just a chosen few. As designers, part of our purpose is to unlock the creativity in others - but it’s not often easy. At the, we ask: what’s the difference between 5 + 5 = ? and ? + ? = 10. The answer? Creative confidence. And, knowing how to confidently bring together radically diverse groups to collaborate. Multi-disciplinary teams can create something better TOGETHER than any one of us could create on our own—but they need a process leader to tackle the world’s messiest problems.


Justin Ferrell

Justin Ferrell is Fellowships Director at the, known formally as the Hasso Plattner Institute of Design at Stanford. A career journalist specializing in design and organizational change, he worked for the last seven years at the Washington Post, most recently as Director of Digital, Mobile & New Product Design. Justin introduced mobile designers and programmers to the Post’s newsroom, where his team was responsible for the design of, its mobile site and its applications for iOS and Android.