Decoding Trends: How to Future-Proof Your Brand Identity

The world of branding moves fast, but great design isn’t about chasing the latest fad. It’s about creating something that feels fresh today and stays relevant tomorrow. In this webinar, we’ll unpack the secrets behind future-proofing brand identities—balancing timeless design principles with just the right touch of trend-forward thinking. We’ll explore how to spot which trends will stick, how to avoid the ones that won’t, and how to build brands that grow and adapt without losing their essence. Whether you’re rebranding a legacy business or launching something new, this session is packed with ideas to help you create work that lasts.

Takeaways

1. Differentiating between fleeting trends and enduring movements.

2. Future-proof design principles.

3. Practical examples of adaptive brand identities.

About Amelia Nash RGD

Amelia is a Canadian-born designer, brand strategist, and creative director based in New York City. With over 12 years of experience, she specializes in crafting bold, sustainable brands that inspire, educate, and connect. Her approach combines creativity with analytical insight, diving deep into data to transform ideas into unforgettable visual narratives. She currently works as the Brand & Marketing Manager for the School of Visual Arts Masters in Branding program. As a Senior Staff Writer for PRINT Magazine, Amelia explores the realms of branding and design, sharing her expertise with a broader audience. She is also a certified member of the Association of Registered Graphic Designers (RGD), Canada's largest professional organization for graphic designers, where she serves on the Education Committee to empower and inspire designers through educational initiatives. Amelia's work has been recognized with multiple accolades, including the prestigious Best in Show for Best Visual Appeal - Aesthetics at the 2024 w3 Awards. Her dedication to open, equitable design practices and her passion for collaboration drive her to uncover the extraordinary in every detail. Beyond her professional endeavors, Amelia’s boundless curiosity fuels her fascination with a myriad of things, from seeking the perfect gin and tonic to immersing herself in color swatches and finding inspiration in the intricate details of the world around her.