A.I. Meets Creativity: Real-World Strategies for Designers

In this engaging and actionable webinar, Stephen Gates of CRZY Design pulls back the curtain on how artificial intelligence is reshaping the creative process. Whether you’re an A.I. newbie curious about where to start or a seasoned user looking to refine your techniques, this session has something for everyone.

Stephen will share the tools CRZY uses daily, the workflows that save them hours and the prompt structures that consistently deliver exceptional results. Through real-world case studies, you’ll see how A.I. has supercharged their design process, from concept creation to final execution. Expect insights, practical demonstrations and a road map to confidently integrate A.I. into your creative toolkit.

Key Takeaways

1. Get Started with A.I.:
• Understand the basics of A.I. tools and how they can enhance your creative process.
• Learn which platforms and technologies to prioritize as a beginner.

2. Mastering A.I. Workflows:
• Discover CRZY Design’s proven workflows for integrating A.I. into daily design tasks.
• See how A.I. can support ideation, prototyping, and production phases.

3. Optimizing Prompt Structures:
• Learn how to craft effective A.I. prompts to generate high-quality, on-brand outputs.
• Explore advanced prompt techniques for experienced users to refine results.

4. Inspiration from Real-World Case Studies:
• See how CRZY Design has used A.I. to overcome creative roadblocks and deliver standout work.
• Explore examples of A.I.-powered projects across branding, visual storytelling, and more.

5. Future-Proof Your Design Process:
• Gain insights into the evolving role of A.I. in the creative industry.
• Leave with actionable tips to stay ahead and thrive in the age of A.I.-assisted design.

About Stephen 

Stephen is a renowned designer and leader with a career spanning over two decades as a global design leader, building world-class organizations that integrate research, data and behavioural science with human-centered design methods to drive a long-term vision and near-term business impact. He is currently the founder of CRZY, which is an independent strategy and design studio helping companies find a new vision and purpose for their brands, digital experiences, creativity and existence.

Stephen previously worked at InVision, Citi, Starwood Hotels, WW, and McCann Erickson, building teams that created award-winning global advertising campaigns, multiple Fortune 100 brands, and innovative digital experiences. His clients have included American Airlines, W Hotels, Disney, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon and Subaru. That body of work has received over 150 international awards, and Apple has featured his work in 10 keynotes, 4 TV commercials, the Human Interface Guidelines and more.

He also hosts his award-winning podcast, The Crazy One podcast, an in-depth exploration of issues that matter to creatives, including leadership, creativity, career development, innovation and more. The 100+ episodes of the podcast have won multiple awards, including a 2020 Webby Award Honoree for Best Technology Podcast and a 5-star average review in every global iTunes Store.