Restaurant Rebranding Projects
Laneway Coffee & Kitchen by Caribou Creative
Laneway Coffee & Kitchen is a multi-roaster cafe and restaurant serving high-quality hand-crafted coffee, incredible sandwiches and elevated comfort food. Located in the heart of Cumberland on Vancouver Island, owners Avelyn and Kellen reached out to me for a brand identity that coincided with their ethos: ‘We aim to bring the specialty coffee industry to the Comox Valley in an approachable way and serve incredible, local and comforting food to our community’.
The process for Laneway Coffee & Kitchen involved a structured, community-focused approach to creating an authentic brand identity. Starting with in-depth research into Laneway’s vision, audience and local competition, I developed an identity that emulated Cumberland's forest creatures and designed a 'cougar mascot' that could be reinterpreted throughout their branding. The brick-and-mortar space was a new build, so every aspect of the design was considered, from light fixtures to wall colours and signage to handle fixtures. There was an intentional process to it all. Key elements like the logo, colours and patterns were explored and refined through feedback to ensure alignment with Laneway’s unique personality. The final design was consistently applied across signage, menus, packaging and digital platforms, with brand guidelines to maintain cohesion. This thoughtful, phased approach allowed the brand to resonate deeply with its community and evolve with time.
