NewsMar 11, 2023

Designers Supporting Designers bags by Akran Marketing are a hit

The RGD distributed ''Designers Supporting Designers" tote bags to attendees at the DesignThinkers Conference in Toronto. Below, Akran Marketing shares their experience producing this much-loved tote bag.

"The thrill of this collaboration was truly in the fusion of our strengths—marrying our expertise in creating quality promotional products with the RGD's vibrant design community. The most exhilarating part was brainstorming with designers who are as passionate about their craft as we are about ours. Seeing our tote bags come to life not just as a product, but as a canvas that carries a powerful message of unity and support within the design community, was absolutely rewarding," offers Mikas Agarwal, Chief Digital Officer at Akran Marketing.

A collaboration between Akran Marketing and our Creative Director Karin Heinsch, the bags were produced with a quick turnaround time and without any compromise on the quality. The team at Akran Marketing were well-organized to take on this task and were committed to ensuring that the bags were a part of our giveaway merch at DesignThinkers Toronto. We can confirm that the bags were very well received by the delegates!

The RGD's signature red harmonizes with Akran's brand colours, popping against the neutral background, landing the tote a visually striking element—a design decision that subtly nods to the RGD and Akran's shared values and vision for the creative industry. "It's more than just a bag; it's a statement piece that designers can carry proudly, knowing it represents a broader community and the supportive spirit behind it," adds Mikas.