Brent Roth RGD

With more than 30 years of professional experience, I work across graphic design, branding, packaging, marketing, and theatre design, helping organizations communicate clearly through thoughtful, strategic design. My work spans both business and the arts, collaborating with international companies, global brands, and award-winning arts organizations to develop visual identities, marketing campaigns, and creative systems that connect with audiences. At the core of my practice is the belief that design should begin with strategy. Every project starts with understanding the client’s goals, the audience they want to reach, and the story they need to tell. From there, I develop creative solutions that are not only visually compelling but purposeful and effective across every touchpoint. In addition to brand and marketing work, I specialize in theatre marketing and production design, bringing a deep understanding of live performance to the development of show branding, promotional campaigns, and immersive stage environments. This combination of marketing and production experience allows me to approach theatre projects from both the audience and the creative perspective. Collaboration is central to how I work. Whether leading a project or working within a team, I value open dialogue, respect, and the exchange of ideas that leads to stronger outcomes. I’m known for bringing calm focus to complex projects and delivering thoughtful work efficiently without compromising quality. Beyond my professional practice, I remain committed to supporting community and charitable initiatives, using design as a tool to strengthen organizations doing meaningful work. I believe designers have an important role to play in shaping how ideas are communicated, how culture is experienced, and how communities grow.