Lea Hoppe Associate RGD

Lea Hoppe Associate RGD

I’m a German Art Director and Designer based in Calgary, deeply invested in the intersection of creative technology and human-centric storytelling. With over seven years of global career experience bridging European and North American markets, I turn complex brand goals into bold, cross-cultural visual narratives. Whether I'm building immersive digital spaces or diving into tactile packaging design, my goal is always the same: creating impactful work that truly connects.

Calgary, AB

Member since April 26, 2026

Freelance Art Director & Designer

Skills

• Branding
• Creative Direction
• Packaging
• Design Management
• Digital Marketing
• Photography
• Typography
• Web Design

Evolution of Brand Space: Audi AG

Evolution of Brand Space: Audi AG

Audi AG’s project began with a monumental exterior design at the Berlinale, applying the brand's visual language to large-scale architecture. When travel restrictions hit, this commitment to Audi’s Corporate Identity seamlessly shifted from physical streets to the digital realm, powering the Audi Business Summit and Central Launch Experience.

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The »Inner« Gap Bachelor Thesis and Interactive Installation

The »Inner« Gap Bachelor Thesis and Interactive Installation

»The Inner Gap« is an interactive, audiovisual installation examining Germany's persistent Gender Pay Gap in arts and media. Developed as a Bachelor Thesis, the project bridges scientific research and creative technology, transforming abstract economic data into a tangible, high-confrontation experience that visualizes the societal subconscious.

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Packaging Design »Ouroboros«

Packaging Design »Ouroboros«

The label for this Barrel-Aged Tripel on Brett was designed to be a study in evolution. The visual centerpiece, the Ouroboros, depicts a serpent consuming its own tail. Coiled into a horizontal figure-eight, the illustration serves as a dual metaphor: a subtle nod to the brewery’s 8th anniversary & a representation of the cyclic nature of brewing.

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Coming Soon: A Generative Visual Identity

Coming Soon: A Generative Visual Identity

Currently in development, the brand identity for Design Week Calgary 2026 is a collaborative partnership with Calgary’s Public Eye Studio. The project centers on a strategic visual response to this year’s theme, “In Tune” — a festival-wide exploration of the rhythms, spaces, and hidden connections that define the city.

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The Atomic Bond: »Chemistry« Munich Helles Collaboration

The Atomic Bond: »Chemistry« Munich Helles Collaboration

Rooted in the science of attraction, Snake Lake and The Establishment’s collaboration celebrates the symmetry of brewing. The beer — a traditional Munich Helles Lager — reflects this balance, pairing a clean, malt-centric base with floral Hallertauer Mittelfrüh hops. The design mimics a precise chemical reaction, aligning two breweries into one.

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Digital Transformation: Institutional Web Environments

Digital Transformation: Institutional Web Environments

Bridging Strategic Identity & Technical Implementation: This project relaunch for two major German foundations merged design systems with creative coding. Built from the ground up, both platforms translate complex institutional values into high-performance, user-centric digital products.

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