Asfa Riyaz Associate RGD
A self-described problem seeker, Asfa’s strength lies in her ability to communicate the humanity hidden inside complex systems. The ethos of her work lies in designing and developing experiences through empathy, (responsibly) disrupting systems and thinking, and sharing stories that make the world more human. She has an uncanny ability to find the balance between complexity and clarity in projects. Asfa strives to see her life and the world she lives in as more than the tangible and believes there are deeper truths and meanings within all things. Where others may see facts and figures, Asfa sees signs and metaphors and uses that lens of beauty and wonder in all her design work.
Calgary, AB
Member since March 26, 2024
Senior Service Designer @ IBM
Skills
- Information Design
- Service Design
- System Design
- Creative Direction
- Design Management
- Exhibit Design
- Strategy
- Wayfinding
I know a lot about...
“data visualization, systems & journey mapping, dialectograms, budgies, and astrophotography (though, I still consider myself an amateur)”
I'm thinking a lot about...
“how we can leverage storytelling and design to humanize the world and understand the systems we live, work, and play in more deeply and holistically.”
