
Aaron Neilson-Belman RGD
Since 2010, I’ve been working with clients and teams to strategically develop and communicate their brands on the web. My expertise lies in leveraging user research, data analysis, and design thinking—combined with a deep understanding of UX principles and web best practices—to drive brand growth and digital performance.
I’m fueled by a passion for exploration in all aspects of my work, deriving deep satisfaction from understanding and meeting user needs. Just as importantly, I find great purpose in mentoring colleagues—offering guidance, sharing knowledge, and fostering a culture of curiosity and continuous improvement.
Toronto, ON
Member since January 24, 2024
Senior UX & Brand Strategy Lead @ Brafton Inc.
Skills
- Strategy
- UX
- Web Design
- Brand Strategy
- Creative Direction
- Design Management
- Marketing
- Web Development
I'm an RGD Member because...
“I want to connect with colleagues and peers, explore new learning paths, and contribute to the design community.”


Resource
Jul 31, 2025
Conduct your own heuristic analysis using Nielsen’s 10 heuristic principles.