Open for freelance

Lindsay Smail RGD

she/her

• Book Design
• Information Design
• Typography

Contact Website

Employment in 2030 report and graphics

Lindsay Smail RGD

I bring over 20 years of experience to the table—not just experience as a designer, but experience consulting, strategizing, and collaborating with you to create great work. In recent years I've focused on the public affairs sector, specializing in report design and infographics on topics like employment, technology, and health.

Identifies as graphic designer focused on report design and infographics

Washago and Toronto, ON

Member since June 23, 2011

Sole proprietor @ Lindsay Smail graphic design

Skills

• Book Design
• Information Design
• Typography
• Branding
• Corporate Communications
• Marketing
• Print

Employment in 2030 report and graphics

Employment in 2030 report and graphics

Each report in this 3-part series is distinct, but related by colour and repeated elements to a larger research project. The bold style of the series helped my client reach a wider audience. Canadian media and other policy organizations broadcast this report widely. Published in English and French. (Illustrations Jesseca Buizon.)

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Illustrated art book

Illustrated art book

Fonts, page size and layout were all chosen to enhance the images and text without the design becoming a distraction. Finding a format that would support the different proportions of the images was the biggest challenge in this project. Demand for the book has exceeded expectations. This small publisher recently ordered a third print run.

Report on social work in Ontario

Report on social work in Ontario

The Ontario Association of Social Workers asked me to create their first report. The report was published in print and online in both English and French. Many of the pages feature graphs and customized icons to make their research findings easier to understand.

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Visual identity

Visual identity

When research firm Pollara relaunched under new ownership they hired me to overhaul their visual identity. I designed a new logo, brand guidelines, templates, and online graphics. The stylized “o”, based on camera focus guides, reflects the insight, clarity and perspective that Pollara offers their clients.

Book design and colour correction

Book design and colour correction

On this project I worked closely with the author to create a clean, inviting, and easy to follow layout. The volume of photographs and the need to pair them precisely with text instructions made this a challenging book to design. I also did extensive colour correction work on the photographs.

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Technology report and graphics

Technology report and graphics

I played a significant role in developing the Brookfield Institute's distinctive, colourful approach to research design. They asked me to create many of their most important reports over the years. I also developed style guides and a variety of templates for internal use.

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AI report and graphics

AI report and graphics

I created customized icons, colourful tables, and graphs to clarify relationships and emphasize important data. Often clients indicate what they would like to see graphed or illustrated. In this case, I was asked to make recommendations, based on my extensive experience creating engaging data visualizations.

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Food Retail report and infographics

Food Retail report and infographics

I designed the layout of this report and created infographics to make the data behind the report accessible to a wider audience. I also used illustrations (by Dorothy Leung) to add visual interest and clarify graphics. Part of a series focused on Ontario’s food retail sector created for Brookfield Institute of Innovation + Entrepreneurship.

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