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Elsa Sau-Wai YuenRGD

  • Information Design
  • Wayfinding
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Elsa Sau-Wai Yuen RGD

Elsa graduated with a Bachelor Degree of Arts in Visual Communications - Illustration Design at Swire School of Design of Hong Kong Polytechnic University in 1993. She moved to Toronto in 1997. In 1998, She founded What El's Creative, also known as What El's Idea, and devoted to provide INTEGRATED design methodology through wayfinding masterplanning, all-around design services in order to achieve effective and efficient visual communications through all media in the built environment.

Elsa has been the professional member of R.G.D. the Association of Registered Graphic Designers since 2006 and SEGD the Society for Experiential Graphic Designs since 2007. She was also the professional member and executive director of CCAMMA the Chinese Canadian Advertising Marketing & Media Association from 2008 to 2012.

Her motto: there is no magic and shortcut for experience; only work hard, dig deep, learn from lessons, move on with wisdom.

Identifies as R.G.D., SEGD, CCAMMA

Toronto, ON

Member since June 01, 2006

Design Director @ What El's Creative | What El's Idea


I'm an RGD Member because...

“a professional design practitioner needs a title.”

The best advice I've ever received is...

“as simple as possible.”

The best part about the RGD is...

“the extension from different design schools to a community that share and live in all forms of creativity.”