Lucy Nguyen RGD

Lucy Nguyen RGD

I am a seasoned Content Marketing Specialist with more than a decade of experience. My passion for creativity extends across various mediums, from graphic to web design. I am dedicated to continuously expanding my skill set, exploring everything from Adobe software to watercolor painting. At my core, I am a dreamer, always in pursuit of self-improvement and eagerly anticipating future projects. Although I recognize the journey ahead is long, I am excited for the opportunities to grow and evolve in my field.

Identifies as Seasoned marketer, creative, eager to learn, dreamer, excited for growth.

ON

Member since October 11, 2023

Senior Content Marketing Specialist @ ChannelAssist

Skills

• Digital Marketing
• Marketing
• Web Design
• Corporate Communications
• Design Management
• Information Design
• Packaging
• Print

Illustrations

Illustrations

In my spare time, I like to illustrate for personal enjoyment and freelance work!

Summit Doors Catalog

Summit Doors Catalog

Summit Doors, known for distributing and installing door inserts and handles, brought me on board to design their catalogue. Tasked with showcasing 80+ products, I captured & edited each photo to ensure quality. Leveraging Adobe InDesign, I crafted the catalog with a focus on a sleek and straightforward aesthetic, aiming to highlight the products.

Wedding Website

Wedding Website

I crafted the website's design to radiate a vintage aura, collaborating closely with the website designer and bride to transform this vision into reality.

Special Sections 3D

Special Sections 3D

I worked on revitalizing Bailey Metal Products' Special Sections. Using Cinema 4D, I created over 40 digital models showcasing versatility. The top 12 shapes, reflecting common customer requests, were featured in marketing materials. Using Adobe InDesign I integrated these into a compelling display, highlighting their custom fabrication strengths.

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TrueDeck Brochure

TrueDeck Brochure

Bailey Metal Products launched TrueDeck, a prefab steel frame for patios and decks. I created a composite image in Cinema 4D, blending 3D and reality to showcase TrueDeck's installation. This was vital as there were no high-quality installation visuals. The image became the brochure’s highlight, showcasing TrueDeck’s simplicity and elegance.

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Bent Tab Stud Ad

Bent Tab Stud Ad

Bailey Metal Products introduced the innovative Bent Tab Stud. I crafted a 3D asset for it, which was used in technical reports, brochures, and ads. The design highlighted the product's simplicity against a black background, ensuring the Stud was the visual focal point and stood out in all materials.

HP Curiocity Launch Email

HP Curiocity Launch Email

HP tapped ChannelAssist to draft a launch email for "HP Curiocity," a program with a unique aesthetic that diverges from HP's norm. It's a game-based sales platform allowing reps to earn points and build fictional cities. The design features travel motifs like suitcases and planes, highlighting the adventurous journey to their "digital city."

Stay Active Rehabilitation Postcard

Stay Active Rehabilitation Postcard

In seeking promotional materials, Stay Active Rehabilitation planned to design a postcard summarizing their services. I selected soft gradients and images that radiate optimism and gentleness to match the center's welcoming atmosphere. These elements aim to foster a positive, comforting impression, aligning with the center’s ethos.

Intex Packaging

Intex Packaging

Bailey Metal Products (BMP) has formed a strategic partnership with Intex to distribute Paper beads. Under this alliance, BMP was responsible for designing and financing the packaging production for Intex's Paper bead products. The goal was to create a cost-effective packaging solution that embodied Intex's brand while featuring BMP.

Serta Simmons Bedding (SSB) Reloadable Card

Serta Simmons Bedding (SSB) Reloadable Card

Serta Simmons Bedding was in search of a design solution for a reloadable card and additional supporting assets as part of the "SSB Rewards" program launch. Sales reps utilize these cards, which are credited with cash upon successfully submitting a sales claim. The main goal was to uphold the brand's while enhancing its visual attractiveness.

Summit Doors Refresh

Summit Doors Refresh

Summit Doors, previously recognized as Summit Glass, has not refreshed its website in over five years, indicating a clear need for an update. The project aims to rejuvenate the website, enhance user experience, and boost its visual appeal, all within a four-month timeline.

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