Kasia MacArthur-Hart Associate RGD
Aurora, ON
Member since September 17, 2020
Creative Manager /Art Director @ Treefrog Inc.
Skills
- Art Direction
- Branding
- Creative Direction
- Brand Strategy
- Illustration
- Photography
- UI
- UX
The best advice I've ever received is...
“Create your design, then be prepared to take half of it away... self editing is one of the most important and underestimated skills of any designer.”
I'm an RGD Member because...
“I believe in the collective community of RGD designers to push the standards higher. Without the push to excellence and inclusivity, design has no clear objective, no governing authority to determine whether it is capable to solve the right problems.”
I'm thinking a lot about...
“The way in which design needs to answer the question of "why". More and more, I see designs that obly touch upon the "what", "where" or "how" i.e. "What are you selling?", "where can I get it?", and "how do I use it?" Those are never as important as "why should I care?"”