Craig Medwyduk RGD

• Branding
• Creative Direction
• Design Management

Contact Website

First Nations Bank of Canada / Brand Strategy & Identity

Craig Medwyduk RGD

A seasoned creative leader with over 30 years of experience in design, creative direction, and illustration. Born in 1973, I grew up immersed in urban art, skateboarding, and design culture, shaping my ethos as a creative professional. Throughout my career, I’ve fostered a collaborative approach, blending humility with bold action and a strong work ethic. As Creative Director with the Métis Nation–Saskatchewan government, I play a pivotal role in establishing a strong brand presence and organizing large-scale projects and events, excelling in branding, art direction, and citizenship interface. My key strengths include; creative direction, brand definition & development, collaboration, and mentorship. Committed to lifelong learning and cultural adaptation, I thrive on sharing my expertise and igniting enthusiasm among clients and colleagues. I believe in the transformative power of great creative work and am eager to explore opportunities where they arise. Currently living in Saskatoon, Saskatchewan, Canada and creating visual art with my lovely wife as Odelay! and serving The Métis Nation–Saskatchewan as Creative Director.

Identifies as him & he & dude

Saskatoon, SK

Member since April 27, 2020

Creative Director @ Métis Nation–Saskatchewan & Odelay! Creative Studio

Skills

• Branding
• Creative Direction
• Design Management
• Advertising
• Art Direction
• Brand Strategy
• Education
• Illustration

• Work
• Contributions

First Nations Bank of Canada / Brand Strategy & Identity

First Nations Bank of Canada / Brand Strategy & Identity

The Northern Star, this point of light in our sky has been used as an accurate guide for time immemorial. FBN, the Northern Star for Indigenous financial independence. The star blanket represents honour, protection, and celebration of clients prosperity. This project included: design strategy, visual branding, campaign; print & digital.

Federated Cooperative LTD / Campaigns

Federated Cooperative LTD / Campaigns

At Federated Co-operative Ltd, I infused excitement into the brand through dynamic design projects and campaigns. My creative contributions energized the Co-Ops identity, captivating customers and enhancing brand loyalty. These projects include: visual branding, Illustration, merchandising, campaign; print & digital.

Farm & Food Care Saskatchewan / Brand Identity & Campaign

Farm & Food Care Saskatchewan / Brand Identity & Campaign

Saskatchewan's Agriculture Month in October is a lively celebration! From farm tours to online campaigns, it's all about sharing the story of food straight from the heartland and fostering genuine conversations across the province. This project included: design strategy, visual branding, campaign; print & digital.

I'm an RGD Member because...

“As a professional member of our national design organization I am provided with a network of advocacy and education that is unparalleled. I truly feel part of a larger pond. It is refreshing.”

Métis Nation Saskatchewan / Creative Direction

Métis Nation Saskatchewan / Creative Direction

Serving the Métis Citizens citzens with creativity at The Métis Nation–Saskatchewan is the truest honour of my career. Building, growing and defending the Métis Nation. These projects include: visual branding, Illustration, merchandising, interior & exterior design, mentorship, campaigns; print & digital.

Winnipeg BBQ & Blues Festival / Brand Identity & Campaign

Winnipeg BBQ & Blues Festival / Brand Identity & Campaign

Indulge in the flavours of the Kansas City BBQ circuit while immersing yourself in world-class blues at this three-day mouth-watering festival. It’s tantalizing smoky delights and soulful rhythms had us dancing and licking fingers every year! This project included: visual branding, Illustration, merchandising, campaign; print & digital.

Music & Recording Artists / Design

Music & Recording Artists / Design

Crafting visuals for music albums has been an incredible privilege. Each project delves into the essence of music, resonating with listeners worldwide. Honoured with 3 Canadian Country Music Awards and nominated for Western Canadian Music Awards. These projects included: visual branding, illustration, campaign; print & digital.

I'm thinking a lot about...

“I'm deeply pondering the essence of my work processes—seeking a harmonious blend of artistic fluidity and strategic depth. Each step holds a sense of wonder, infusing excitement into every new creation. Above all, I aspire to continually surprise myself, embracing the joy of endless discovery.”

ascribe / Brand Strategy & Identity

ascribe / Brand Strategy & Identity

The genesis of blockchain, pre bitcoin there was ascribe.io (Berlin). This gave creators control over their work: for the first time in history, creators could break the lock on content, distribution and licensing, digital attribution. I saw it as a new ©. This project included: design strategy, visual branding, campaign; print & digital.

Theatrical Release Film Posters / Design

Theatrical Release Film Posters / Design

Crafting visuals for filmmakers across Canada has been an absolute honour. Each project has allowed me to delve into the heart of storytelling, infusing design with passion. Bringing visions to life, igniting excitement in the hearts of audiences nationwide. These projects included: visual branding, illustration, campaign; print & digital.

Saskatchewan Jazz Festival / Brand Identity & Campaign

Saskatchewan Jazz Festival / Brand Identity & Campaign

Bee-bop-a-doo-wop-bee-bah-da-snap! The Saskatchewan Jazz Festival is an annual outdoor music event held in Saskatoon, Saskatchewan. Drawing an attendance of over 40,000 people per year prior to the COVID-19 pandemic. This project included: design strategy, visual branding, campaign; print & digital.

I know a lot about...

“Guiding others to explore their inner depths, embrace risks, and unleash their creativity is immensely rewarding. Seeing mentees craft beautiful, impactful designs is truly inspiring. Together, we ignite passion, creating a deep inner vision of imagination that resonates with every pixel.”

Saskatoon SPCA - A Night to Howl / Fundraising Campaign

Saskatoon SPCA - A Night to Howl / Fundraising Campaign

A woof'tastic fundraiser which allows participants to responsibly party with their 4 legged family members. 5K walk with Activities along the way and a Local Craft beer gardens to support our furry little friends at the SPCA. This project included: visual branding, campaign; print & digital.

Federated Cooperatives LTD - Fuel Good Day / Community Campaign

Federated Cooperatives LTD - Fuel Good Day / Community Campaign

One day a year the local Co-Op Gas Bars in Western Canada donate a portion of every fill to over 700 community organizations. Since 2017 over $4 million dollars has been raised. Focusing on the positivity and the nature of the good in everyone to make a difference. This project included: nomenclature, design strategy, campaign; print & digital.

TEMPO - Independent Fuel / Brand Identity

TEMPO - Independent Fuel / Brand Identity

Since 1960 Tempo’s Independent Gas Bars have been fueling Western Canadian communities. Let’s go, let’s explore, let’s adventure while supporting local. This project included: design strategy, visual branding; print & digital.