Marcos Terenzio RGD

Marcos Terenzio RGD

I am an experience designer, artist, strategist, creative director, and digital visionary with 25 years of international award-winning experience delivering ground-breaking design for global clients. I provide motivational and creatively conducive approaches to my teams that inspire and nurture ideation and artistic expression. I am able to balance this culture with business-minded leadership. I utilize integrated approaches to effectively engage, communicate, captivate and deliver results on business objectives. Currently I oversee the Digital Experience Design practice for IA Interior Architects a Global Architecture and Design firm. My focus is to help our teams and clients seamlessly blend digital within physical, through strategy, design, and execution of user centred experiences.

Toronto, ON

Member since May 16, 2019

Senior Director, Digital Experience @ IA Interior Architects

Skills

• Brand Strategy
• Creative Direction
• Digital Marketing
• Design Management
• Exhibit Design
• Illustration
• Motion
• UX

• Work
• Contributions

Canada Goose Global Footwear Launch

Canada Goose Global Footwear Launch

As part of their “Beyond the Parka” growth strategy, luxury outerwear brand Canada Goose wanted to deliver immersive storytelling and enhanced fit experiences that emotionally connected with customers at physical retail stores. Digital experiences included holographic northern lights, and 3D foot scan integration to AI driven boot recommendations.

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I know a lot about...

“- Experiential Design - Integrated Brand Experiences - Digital Experiences - User Experience Design - Creative Technology”

I'm thinking a lot about...

“How virtual worlds are influencing physical architecture, and how we can elevate physical spaces and virtual worlds through well design user-centred digital experiences.”