Open for freelance

Iliana Sergeev RGD

• Brand Strategy
• Branding
• Wayfinding

Contact Website

Demetres Danforth - Environmental Graphics & Art

Iliana Sergeev RGD

Iliana Sergeev is the founder and leader of IS Design Labs, an award-winning design hub. She has over 15 years of experience working across multiple disciplines such as branding, design strategy, marketing, advertising, interior graphics and art. With a focus on cross-disciplinary, strategic design, Iliana's goal is to create experiences that communicate, touch, and influence. As an accomplished artist and public speaker, Iliana's passion for problem-solving and communication is not bound by strict definitions. She pushes the boundaries of graphic design and dimensional experiences to create custom art with stunning visuals and deep meaning. Iliana is a visionary designer with experience spanning numerous industries and a commitment to human-centered design.

toronto, ON

Member since April 20, 2017

Owner | Brand Strategist | Creative Director @ IS Design Labs

Skills

• Brand Strategy
• Branding
• Wayfinding
• Creative Direction
• Exhibit Design
• Strategy

• Work
• Contributions

Demetres Danforth - Environmental Graphics & Art

Demetres Danforth - Environmental Graphics & Art

An award-winning interior graphics and art project for local cafe renovation focussed on millennials and gen Z with statement art and instagrammable walls.

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Artcrylic (Graphic Installation Art)

Artcrylic (Graphic Installation Art)

edgy, dimensional, layered art pieces Each piece includes a layer of watercolor style art, a textured layer as well as multiple plexiglass layers held by stand-offs. The plexiglass forms are plant and animal-inspired but also leave some room for interpretation. Shortlisted by LICC (London International Creative Competition) under category CREATE.

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Angelic Treasures Christian Daycare - Brand Refresh, Expansion and Standards

Angelic Treasures Christian Daycare - Brand Refresh, Expansion and Standards

We were approached by the franchise owners to help them modernize, expand, and define their daycare brand. Driven by the need to package and organize the brand for both franchisers and head office to use - for them to be able to work with it consistently - ensuring the brand builds trust and wholeness throughout all locations.

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I know a lot about...

“Branding! As I like to say: "The visual identity is that invisible handshake to present you/your company within seconds." I am passionate about finding strategic directions to position brands for success, and also finding creative ways to path the brand’s journey from ideation to implementation.”

Levitate - Concept Design, Brand Design, Brand Standards Environmental Graphics, Signage & Art

Levitate - Concept Design, Brand Design, Brand Standards Environmental Graphics, Signage & Art

Levitate, referencing the effect of cannabis - uplifting and liberating, is the name of this new retail store located near York University. We positioned the brand to be edgy, progressive, and dynamic - to draw the younger demographic in.

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Woodgreen Head Office Facelift: On-brand Environmental Graphics and Art

Woodgreen Head Office Facelift: On-brand Environmental Graphics and Art

We designed various digital art pieces integrated with the new interior renovation for a brighter, more modern aesthetic at Woodgreen Community Services’ head office. The new uplifting, lively, on-brand vibe, is reflected by the environment - creating a sense of joy and team spirit.

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TRIEC: Voices For Change: Brand Design, Naming & Awareness Campaign

TRIEC: Voices For Change: Brand Design, Naming & Awareness Campaign

We worked closely with the TRIEC’s team (Toronto Region Immigrant Employment Council) to brand and launch a new campaign series. From creative development, copywriting, and communication deliverables - the goal was to engage employers, spark their curiosity, and change their hearts and minds towards building inclusive practices.

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You should hire me because...

“I know how to grow your brand strategically and artfully, not only on paper and digitally but in physical spaces - wall statement pieces, murals, installations, and signage programs which are on-brand and inspiring. I explore and expand the intersection of graphics, brands and spaces.”

MVMNT Health & Wellness - Brand Positioning, Visual Identity, Applications and Signage

MVMNT Health & Wellness - Brand Positioning, Visual Identity, Applications and Signage

We worked with the business owners to create a visual identity package for MVMNT Health & Wellness - a new, modern RMT and chiropractor company which believes in continuous self-growth, self-discovery, getting out of your comfort zone.

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Dynamize Canada - Naming, Visual Identity & Brand Applications

Dynamize Canada - Naming, Visual Identity & Brand Applications

We helped bring to life a Canadian boutique scale-up consulting firm that provides coaching, facilitation, and expertise for business leaders in their journey to grow their businesses. We worked with the CEO and COO to position the brand, name it, and create an advanced visual identity package for Dynamize Canada.

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Qunubu Cannabis - Brand Positioning, Naming, Brand Design

Qunubu Cannabis - Brand Positioning, Naming, Brand Design

Concept Design, Brand Design, Brand Standards Environmental Graphics, Signage, & Art Qunubu, the origin of the word cannabis, in ancient Assyrian means “way to produce smoke.” Qunubu; a brand designed for individuals who value professionalism with expert services within a practical cafe-inspired setting.

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I'm an RGD Member because...

“I value keeping up with new knowledge and ideas, evolving how we work, improving our processes by learning from best practices and finding inspiration. I also enjoy being part of the community. Meeting fellow designers, business owners as well as mentoring design students and reviewing portfolios helps me feel connected.”