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Iliana Sergeev RGD
toronto, ON
Member since April 20, 2017
Owner | Brand Strategist | Creative Director @ IS Design Labs
Skills
- Brand Strategy
- Branding
- Wayfinding
- Creative Direction
- Exhibit Design
- Strategy
I know a lot about...
“Branding! As I like to say: "The visual identity is that invisible handshake to present you/your company within seconds." I am passionate about finding strategic directions to position brands for success, and also finding creative ways to path the brand’s journey from ideation to implementation.”
You should hire me because...
“I know how to grow your brand strategically and artfully, not only on paper and digitally but in physical spaces - wall statement pieces, murals, installations, and signage programs which are on-brand and inspiring. I explore and expand the intersection of graphics, brands and spaces.”
I'm an RGD Member because...
“I value keeping up with new knowledge and ideas, evolving how we work, improving our processes by learning from best practices and finding inspiration. I also enjoy being part of the community. Meeting fellow designers, business owners as well as mentoring design students and reviewing portfolios helps me feel connected.”