Health, Well-being & Safety Winners
Judges' Pick
Daymark Foundation Brand & Website by RallyRally x Briteweb in Vancouver / Toronto, Canada
"This was a fresh, tonally appropriate and creative solution for the Daymark Foundation brand. This felt warm, welcoming and inviting, and the colour theory reinforced the meaning of the brand."
—Elizabeth Bawo
As a new organization with ambitions to become leaders of change, the Daymark Foundation required a strong visual identity, brand messaging, and website. The name “Daymark” implies the foundation’s role in navigating toward solutions for how we address mental health in Canada and called for an identity that evokes a sense of both optimism and rigour. The logo contains a bright sunburst paired with a warm, confident typeface and is complemented by messaging about “championing brighter, bolder, more human solutions to improve mental health.” The website, brand guidelines and marketing collateral equipped the Daymark team with a dynamic toolkit to action their marketing strategy. The cohesive brand system successfully attracted project partners and funding recipients, and the website has been an effective catalyst for communicating the organization’s credibility as an emerging leader in mental health innovation.
Judges' Pick
Operation Neighbourgood Campaign by Field Trip & Co. in Toronto, Canada (Client: Michael Garron Hospital Foundation)
"This campaign spoke to creating and celebrating the local community in solidarity of all of us who have been hit by the pandemic and its ripple-down effects. The multi-modal approach was very impactful, particularly highlighting grassroots efforts like the neon hearts that have shown up in thousands of windows in homes across Canada and the world, creating a sense of support for everyone as we move through this dark time.”
—Mike Lovas
To combat a common perception that hospitals are big, unknowable and detached institutions, the campaign needed to inspire a shift in thinking and reinforce the idea of neighbours working together to build a stronger, healthier community. “Join the NEIGHBOURGOOD” has become a rallying cry for supporting an important cause in East Toronto, shining a spotlight on the community movement. The six-week campaign launched at the end of October 2021 and included a mix of out-of-home, TSA, print, and digital/social media, targeted at those living in East Toronto who have had interactions with Michael Garron Hospital. With the community’s continued support of their redevelopment, Michael Garron Hospital has made remarkable progress in its ‘Heart of the East’ campaign, which is focused on raising funds toward the local share of $125 million for this $560 million project.
Judges' Pick
Tough Turban by Zulu Alpha Kilo in Toronto, Canada (Client: Pfaff Harley Davidson)
“This project strongly promotes diversity and inclusion. It further advocates for social change by making the design open-source and available to manufacturers around the world. Finding inspiration in ancient Sikh history and marrying that with unique materials and modern technology is highly creative and results in a very clever design solution.”
—Hazel Tenefrancia
“Love this! Really important conversation about respecting heritage and religion. Approach was inclusive and respectful. Overall such a great case study and story!”
—MB
With Turban-wearing Sikh motorcyclists exempt from helmet laws in several provinces across Canada, thiscommunity of riders are faced with a difficult choice between the protection offered by a helmet and the deep significance of a Turban to the Sikh identity. The first impact resistant turban is layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armor to empower riders to protect themselves and their identity. To get the word out, a website was created to house a video profiling several Sikh riders along with open-sourced production files for the turban to enable manufacturers anywhere in the world to be able to produce the turbans in their own markets.
The Connecting Guide by 1dea Design + Media Inc. in Kingston, Canada (Client: The Ontario Harm Reduction Distribution Program [OHRDP])
OHDRP determined a need for a resource that would better support frontline workers by presenting best practices for harm reduction techniques to support safe drug use. Using feedback from frontline workers, the 100+ page guide uses custom illustrations to grab attention while accurately showing the use of supplies. The guide is an accessible, reference-style format, providing step-by-step instructions that could be easily shared with individuals accessing harm reduction services. The edgy, bold design embraces a visual looseness without becoming unstructured. Clear sections ensure the content can be easily scanned and digested. A series of ten posters were created to match the design of the Guide and used by harm reduction programs in a wide range of sites and spaces. This was as part of the Public Health Canada Agency of Canada (PHAC) grant, completed by OHRDP in collaboration with its partner the Ontario Harm Reduction Network (OHRN).
Meet Your Heart Educational Resource by Fiveight Design in Edmonton, Canada (Client: Stollery Children’s Hospital Pediatric Cardiology Program and Women and Children’s Health Research Institute)
In May of 2019, design students in the ‘Integrated Media for Health Design’ course at the University of Alberta were tasked with creating visual tools that effectively communicate congenital heart disease (CHD) for cardiac patients at the Stollery Children’s Hospital. The deliverable is a holistic educational resource for teen patients to be handed out during their first meeting for transitioning into Adult Care. The visual system keeps blues to the left and reds to the right, honoring the way blood flow is conventionally represented in medicine. Soft colours and a bold illustration style help balance accuracy with approachability. The implementation of this system has provided an essential tool for helping patients become active participants in their healthcare transition planning and prolonged disease management.
Closer To Home Rebranding & Website by Strut in Calgary, Canada
After 25 years serving communities across Calgary and area, Closer to Home wanted to update their brand to better reflect the organization and connect with the families they support. This was achieved through a refined brand strategy and key messages in addition to a new logo and visual identity implemented across the organization’s materials and resources. The logo reimagines their original house graphic and incorporates visual elements representing “home” and “kin” with symbols of compassion and healing. To retain brand equity while differentiating from other organizations, the design includes updated hues and a combination of structured and organic shapes to represent unity, inclusivity, diversity, family and community. The updated brand has been very well received and the updated website has increased efficiency and ease of use for engagement, program registration and donation processing.
The Children's Place Experience Design by HOK in Kansas City, United States
The Children’s Place needed a space that could fulfill a range of services from early-childhood education classrooms and clinical counseling to motor rooms and an outdoor playground. Working as a fully integrated design team, the renovation of an unused church building and a brand refresh for the non-profit began in 2018. The brand refresh uses playful colours, warm language and recognizable graphic elements strategically chosen to communicate a message of welcome and hope. Hand- painted murals and simple brand elements such as bright colours and iconography of teddy bears, hearts, and rainbows, encourage a sense of play and belonging. Design elements have been carried through in exciting fundraising campaign themes that continue to help raise financial support to cover the daily costs of running The Children’s Place
Stollery: Tomorrow & Today Campaign by Sticks & Stones in Edmonton, Canada (Client: Stollery Children’s Hospital Foundation)
To communicate the need for the Stollery Children’s Hospital to have its own stand alone hospital to serve Northern Alberta, this campaign needed to educate the general public on the current challenges and influence key decision makers who would be able to impact provincial funding. The logo visualizes the journey from past to present to future, using an ampersand as the throughline for the journey. The gradient line is infinite and can be extended to describe Stollery’s history and goals for the future. Illustrations were developed to be flexible and modular, communicating an optimistic spirit while maintaining sensitivity to serious challenges. Social media content has been shared widely to reach the general public in Alberta, and a landing page has been created for individuals to sign up for email updates on the campaign as support continues.
World Ovarian Cancer Day 2021 Campaign by Haft2 in Toronto, Canada (Client: World Ovarian Cancer Coalition)
In its ninth year, the 2021 campaign challenge for World Ovarian Cancer Day (WOCD) was to engage and increase global ovarian cancer awareness and issue a call to action for all those committed to improving survival and quality of life for women with ovarian cancer. Messaging focused on information around the power of Rapid Diagnosis and the opportunity to highlight positivity and progress to help move away from the pervasive idea that ovarian cancer is untreatable. The campaign required an interactive website to engage participants with customizable social media panels and templated posts to make it as easy as possible for users to access, create and share. Four international artists were commissioned to illustrate the theme “Powerful Together”. The awareness campaign reached over 18 million people with supporters from 45 different countries taking part in 41 different languages.
Food is Our Medicine Learning Series by RallyRally x Briteweb in Vancouver / Toronto, Canada (Client: Nourish Leadership)
“Food is Our Medicine” is an action learning series designed to introduce health care professionals to the relationship between food and well-being, highlighting important connections to culture, knowledge, healing and more. The online journey consists of learning modules, readings, videos, resources and reflection prompts, with a supporting campaign to help encourage individuals to engage with the content. The visual motif is an interpretation of traditional beadwork prominent in many Indigenous cultures. Graphics feature illustrations of traditional foods representing the four seasons, and circular patterns suggesting the ripple effects of change within large systems. Across Canada, 900+ individuals from 400+ organizations have signed up for the course, committing to learn about Indigenous foodways and to take action in health care.
Quarantine Advent Calendar by District Design Co. in Halifax, Canada (Client: Mental Health Foundation of Nova Scotia)
The Quarantine Advent Calendar was created to address the impact of isolation on mental health and wellness during the holiday season and brighten the spirits of individuals coming home to Atlantic Canada facing mandatory two week quarantines, while also raising funds for the Mental Health Foundation of Nova Scotia. Minimalist design combined with quirky headlines help countdown to the end of the 14-day quarantine period, with morsels of sarcasm and dark humor hidden behind each perforated window. The calendars generated media coverage across Atlantic Canada and were sold in local independent retail stores, with all revenue donated in support of mental health – not to mention adding a little much-needed fun to the long tedious days of quarantine!
Dreams Wall & Memory Koi: A Set of Digital Experiences by C&G Partners in New York, United States (Client: Memorial Sloan Kettering Cancer Center)
Two digital installations were created in response to recent medical studies demonstrating that art and nature can be used to create “positive distractions” to improve clinical outcomes by reducing stress in patients and caregivers.‘The Dreams Wall’ is an artistic digital experience of constantly changing naturalistic phenomena. ‘Memory Koi’ is structured as a continuous pool with virtual fish that feed, swim under plants, magically transform, and deliver messages of encouragement to patients. Custom artwork depicts traditional elements of tranquility: bonsai, butterflies and koi. Both digital installations gently alternate seasonally, matching pace with natural rhythms. The effect is deliberately meditative and atmospheric so that it can be viewed for one minute or one hundred.
