Bow Valley College Spring Recruitment Campaign 2020

Calgary, Canada

Judges' Pick

"This is a fantastic representation of how colour brought together with certain shapes and typography can elicit certain feelings. There is a wonderful ethnic representation and excellent brand cohesiveness within this campaign."
— Diana Campbell RGD

Targeting both domestic (within Alberta) and international audiences, this awareness and community engagement campaign tells a story of resilience, resourcefulness and unity. By making emotional connections with audiences through storytelling, recruitment activities and strategic media placements, it offers a message of optimism and presents new opportunities for the future. To address the changing media landscape during the COVID-19 pandemic, the campaign prioritized digital channels over traditional media placements. Overall the campaign achieved over 10 MM impressions and successfully improved audience awareness of the college.

Credits

Creative Manager: Josh McInerney RGD
Senior Communications Strategist: Ricky Zanskey
Graphic Designers: Jacquie Foster, Beau Ryan
Animator: Beau Ryan
Creative Service Specialist: Scott Gray
Production Designer: Ara Shimoon
Photographer: Chris Bolin
Videographer: Jesse Klein-Waller
Campaign Marketing Specialist: Liliana Ivankovic
Communications Manager: Patricia Bailey
Marketing Operations Specialist: Corrina Deck