Trailblazer Award Winner: Siobhán Barry

Sea Star Vineyards

Sea Star Vineyards repositions a Pender Island winery to compete in a market where creative expression and environmental values shape purchasing decisions. Created for environmentally conscious wine drinkers who value buying local and personal wellbeing, the refreshed identity communicates sustainability through tone, materiality and visual language rather than literal imagery. A hand-drawn logo inspired by the island's coastline reflects the organic nature of both the landscape and the winemaking process. An animated version of the logo transforms to reveal the vineyard's connection to its island home. Sans-serif typography and atmospheric photography evoke the calm of island life, and each wine label features a distinct illustration tied to its grape. Extending across packaging, social media and in-store merchandise, the brand brings the ocean breeze to customers wherever they are.