Award for UX Design
Award Sponsor: Context Creative
Winners: Duaa Suhail & Richard Lau
Winning Project: Felt.
Award Sponsor: Context Creative; School: York University, Toronto, ON
Felt. turns invisible, subjective pain into objective, undeniable data, aiming to reduce stigma and close communication gaps within the healthcare system for people who suffer from menstrual pain. A cross-device ecosystem centres on a conceptual sensor patch—designed to be practical, invisible and comfortable for everyday wear — that tracks real-time physiological signals such as muscle contractions and temperature.
That data feeds into an easy-to-digest 3D body map and an automated pain report generator that updates every five minutes, letting users focus on managing their symptoms while the app builds a structured medical document on their behalf. Developed over a four-day Figma Designathon, the project’s primary audience is menstruators experiencing dismissed or normalized pain, with a secondary audience of healthcare providers who need data-driven evidence to diagnose and treat menstrual conditions and non-menstruating partners seeking to better understand its severity.
Honourable Mentions
- ErgoScan by Diana Amriyeva and Suji Shin, George Brown Polytechnic, Toronto, ON
- Freeshy by Faith Innes & Helen Nguyen, York University, Toronto, ON
- Melio by Yashini Ravindran, Nina Le & Samantha Marielle Lampano, York University, Toronto, ON
- ELU: A Focus Companion for Intentional Break Returns by Jajwinder Singh, LaSalle College Vancouver, Vancouver, BC
Judges
- Katrina Lovrick, Director of UX/UI at Context Creative, Toronto, ON
- Riyaz Sharan, Senior Creative Marketing Officer at AGLC, Edmonton, AB
- Susan Yang RGD, Creative Director at Padometric Studio, Toronto, ON
Sponsored
