Award for Logo Design
Award Sponsor: Jacknife
Winner: Maren Brophy
Winning Project: Ancient Forest Alliance Rebrand
Award Sponsor: Jacknife; School: Capilano University, North Vancouver, BC; Educator Support: Ben Frey
Ancient Forest Alliance is a British Columbia environmental organization dedicated to protecting endangered old-growth forests while advocating for a sustainable second-growth forestry industry. This rebrand gives the organization a more recognizable, impactful identity that better engages younger activist audiences while maintaining credibility. The logo simplifies the original tree-focused symbolism into a cleaner, more versatile mark that works across campaigns, merchandise and digital platforms, while the wider visual system draws on the rings of old-growth trees, using circular forms and repeating patterns to symbolize history, age and preservation.
A bold yellow palette attracts attention and communicates both urgency and hope, positioning the organization as modern, action-driven and visually distinct within the environmental sector. The intended audience is British Columbians who care about old-growth forests and sustainable forestry — primarily young adults interested in the outdoors and conservation — as well as policy makers, Indigenous communities involved in land stewardship and sustainability-minded businesses.
Honourable Mentions
- Design Students' Association by Jamie Arcega, York University, Toronto, ON
- Reclaim Art Company by Sarah Nelson, KPU Wilson School of Design, Surrey, BC
- Crossover by Saba Rahimi, George Brown College, Toronto, ON
- Vanguard by Keira Schick, Capilano University, North Vancouver, BC
- Bean Bear by Olivia Wozny, Humber Polytechnic, Toronto, ON
Judges
- Cecily Carlyle RGD, Designer, Toronto, ON
- Irina Khvalova RGD, Principal at Colourphill Design, Toronto, ON
- Taylor Luecke RGD, Creative Graphic Designer at Creative One, Sudbury, ON
- Ben O'Neil, Junior Graphic Designer at Jacknife, Toronto, ON
- Laura Prpich RGD, Graphic Designer at Caribou Creative, Courtenay, BC
- Javier Reyes RGD, Multimedia Technician at AUPE, Edmonton, AB
