Skip to main content

Spring 2025 Lookbook

Umbra

Toronto, ON

Umbra’s Spring 2025 Lookbook is a seasonal print publication created as a companion to the annual product catalogue, designed to introduce new launches and reframe existing products through bold, story-driven capsule collections. It set out to inspire audiences to envision Umbra in new contexts while driving sell-in, engagement and a unified brand presence across channels. A concept-first approach anchored the creative, with each collection developing a distinct visual language shaped by form, materiality and seasonality.

A hybrid production model blended 3D CGI and practical photography—using CGI for surreal moments and photography for tactile storytelling—balancing creative ambition with tight timelines. The result was a high-impact campaign system extending from print into e-commerce, social, retail and trade show environments. The lookbook inspired retail and trade show displays, as well as social content, reinforcing a cohesive brand experience while driving engagement and sell-in.

Credits:

  • Creative Director: Cameron North
  • Designers: Jane Wang, Berk Yuksel, Luis Guerrero
  • Copywriter: Cameron North