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Re-envisioning Arts: UBC Faculty of Arts Strategic Plan 2025-2030

Credits
  • Designer, Illustrator & Creative Direction: Jacob Pryce
  • Data Visualization, Photo Coordination & Creative Direction: Emma Novotny
  • Project Management: Angelina Tagliafierro, Emi Sasagawa
Project Description

Strategic plans in higher education tend to be perceived as abstract and administrative, so the goal with “Re-envisioning Arts, the University of British Columbia, Faculty of Arts Strategic Plan 2025-2030” was to make it clear and relatable. With its mix of humanities, social sciences and creative and performing arts, UBC Arts is uniquely positioned in the higher education landscape and the design needed to reflect that.

The new plan uses an editorial look and feel, leveraging a strong grid system, photography sourced from academic units and spot illustrations. The final text for the plan was long, so it was rearranged to move some of the supplementary information to the end, allowing the framework, goals and actions to come to the front. The final plan has seen strong engagement since it launched in September 2025, especially with student audiences which is noteworthy for this kind of content.