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Full Circle: A Deloitte Podcast Promotional Campaign

Credits
  • Creative Director: Monique Ah-Sue
  • Associate Creative Director, Media: Jayson Chan
  • Associate Creative Director, Copy: Andy Gale
  • Associate Creative Director, Design: Donna Graffi-Smith RGD
  • Senior Designer: Gabriel Czap Coelho
  • Senior Producer: Richard Lanthier
Project Description

The Out-of-Home campaign for Full Circle: A Deloitte Podcast was designed to boost awareness of Deloitte’s podcast in the competitive business-podcast space. It focused on connecting with professionals at key moments like commutes, corridors and transit hubs through striking visuals. Built around the theme “Breaking business-as-usual,” the campaign presented an optimistic angle, supported awareness goals and aimed for two million impressions. Designed for quick recognition, the OOH system was bold, modern and uncluttered, integrating essential branding—Deloitte TMP lockup, podcast name, CTA and a circular motif. Kaleidoscopic poster art inspired abstract visuals, transforming familiar business and urban scenes. A central headphone-wearing silhouette ensured immediate podcast recognition. The campaign ran across business, urban and commuter settings as static and animated OOH, creating a cohesive platform that strengthened Deloitte’s podcast brand differentiation and recognition.