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ClioCon 2025 Branding for Clio

Project Description

ClioCon is the world's premier legal conference, drawing over 5,000 legal professionals globally to explore the intersections of law, business and technology, with entirely new branding each year rooted in location, cultural zeitgeist and a forward-looking theme. For 2025, Boston's rich academic heritage inspired “Uniting Brilliance,” a contemporary Bauhaus-influenced identity that reimagined the printed page through a minimal, scholarly lens. A highly intentional design system developed in Figma and pressure-tested against operational, spatial and budget constraints was applied across thousands of assets, from large-scale environmental installations to digital ads, keynote presentations, merchandise and signage. Ultimately, the marketing team successfully delivered Clio's biggest-ever ClioCon, seeing a 7% year-over-year increase in attendees and achieving a world-class NPS.

In-house Design Credits

Senior Director, Brand & Creative: Danielle Giroux 

Senior Director, Content & Communications: Sasha Perrin 

Sr Art Director: Shinead D'Sousa 

Sr Art Director: Meagan Nishio

Sr Brand Designer: Emilia Zibaei 

Brand Designer: Al Reeves 

Brand Designer: Amanda Siegmann

Brand Designer: Brandon Lau 

Manager, Digital Experience: David Greb 

Lead Multimedia Producer: Andrew Booth 

Senior UX/UI Designer: Jieun Kim 

Digital Designer: Mary Wilcott 

Brand Strategist: Irene O'Brien

Freelance Motion Designer: Tisha Deb Pillai 

Freelance Motion Designer: Sumit Seru 

Freelance Brand Designer: Cynthia Rodriguez 

Freelance Brand Designer: Harleen Kohli

Manager, Creative Operations and Marketing Enablement: Kate Jarvis 

Creative Operations Manager: Manassie Wilson 

Brand Coordinator: Florencia Ornelas

Senior Writer and Editor, SEO: Misha Berveno 

Senior Content Writer/Editor: James Matthews 

Lead Special Events Manager: Daniela Szary

Manager, Special Events: Lauren Sanders 

Senior Marketing Events Manager: Laura Trecartin 

Sponsorship and Special Events Manager: Willine Kwee 

Director, Strategic Engagement: Nefra MacDonald

Marketing Project Manager: Kaitlyn Ramsarran 

Vice President, Growth Marketing: Alex Shipillo 

CMO: Reagan Attle 

 

Agency for large scale branding and event coordination: Mosaic

Sr. Designer: Aneta Pacholska 

Sr. Designer: Kate McDermott 

Production Designer: Guillermo Osorio

Associate Creative Director of Design: Ryan Zee 

Group Creative Director, Design: Nick Pilon 

Sr. Account Manager: Diana Ho 

VP, B2B: Caitlin Stevenson 

Sr. Event Producer: Laura Randall 

Sr. Event Producer: Rebecca Furler 

Sr. Event Producer: Haley Thompson

Sr. Event Producer: Michelle Velasquez 

Sr Event Producer: Carlee Dowsett 

Sr. Event Producer: Brent Swanson 

Event Manager: Zoe Miller 

Event Producer: Chris Provan 

Event Producer: Sereena Brunelle 

Event Producer: Allison Yolles 

Event Producer: Tammi Taylor

Event Manager: Shawn Nassir 

Event Producer: Edward Corona

Event Coordinator: Ryan Gilmartin 

Event Coordinator: Rebecca Reid 

Project Manager: Nicole Thibodeau