Nature Conservancy of Canada

Multiple Award Winner – Strategy & Social Good

The Garden

Toronto, Ontario, Canada

To unify three distinct sub-brands under the Nature Conservancy of Canada, The Garden engineered a cohesive, endorsed brand architecture. A shared typographic framework anchors custom visual systems for each pillar: topographic maps for Nature Destinations, refined tree-ring textures for Nature Legacy Society and vibrant modular illustrations for Small Acts of Conservation. 

The resulting future-proof identity eliminates brand confusion, streamlines production and balances distinct audience engagement with master brand equity.

Credits

Chief Creative Officer: Shane Ogilvie

Chief Strategy Officer: Shari Walczak

Executive Design Director: Adriana Ivory RGD

Senior Graphic Designer: Sam Liacos

Graphic Designer: Quinn Shoreman

Studio Director: Jamie Morren

VP, Head of Strategy: Allison Lochhead

Strategist: Sabesh Balasingam 

VP, Marketing: Talia Duchnay

Project Manager: Mariana Leon Franco