Nature Conservancy of Canada
Multiple Award Winner – Strategy & Social Good
The Garden
Toronto, Ontario, Canada
To unify three distinct sub-brands under the Nature Conservancy of Canada, The Garden engineered a cohesive, endorsed brand architecture. A shared typographic framework anchors custom visual systems for each pillar: topographic maps for Nature Destinations, refined tree-ring textures for Nature Legacy Society and vibrant modular illustrations for Small Acts of Conservation.
The resulting future-proof identity eliminates brand confusion, streamlines production and balances distinct audience engagement with master brand equity.
Credits
Chief Creative Officer: Shane Ogilvie
Chief Strategy Officer: Shari Walczak
Executive Design Director: Adriana Ivory RGD
Senior Graphic Designer: Sam Liacos
Graphic Designer: Quinn Shoreman
Studio Director: Jamie Morren
VP, Head of Strategy: Allison Lochhead
Strategist: Sabesh Balasingam
VP, Marketing: Talia Duchnay
Project Manager: Mariana Leon Franco