SNBC Iconic Brand Family

Integrated Award Winner – Rebrand/Refresh

Zulu Alpha Kilo

Toronto, Ontario, Canada

British Columbia has rainforest, coastline, mountains, deserts and wilderness all in one province. Yet when travellers think of British Columbia, they picture just one thing: Vancouver. To move people beyond one familiar place, Zulu Alpha Kilo created a family of brand identities, each designed to represent a different place and way of experiencing nature in British Columbia. Instead of asking one brand to stand for everything, they built a connected system of branded places that act as invitations into different natural worlds.

Together, the brand family makes the province easier to understand, easier to imagine and easier to explore. Each brand was named and fully expressed through its own crafted wordmark, symbol and iconic pattern, all drawn directly from the character of the landscape. Remote regions leaned into rugged, expansive forms and bolder contrasts, while pastoral landscapes used gentler, nostalgic curves to evoke the heritage of the countryside. Each brand owned a distinct colour identity, while the full set worked together as a connected palette. To ensure the system worked as a whole, shared design rules were applied across every brand, including naturally rugged line quality and a common icon structure.