RAW

Integrated Award Winner – Branding Program

Ottawa Design Club

Ottawa, Ontario, Canada

RAW is an Ottawa Design Club publication exploring what exists before
refinement: the experiments, emotions, materials and processes behind creative work. Artists, designers, photographers and writers were invited to interpret “raw” in an open call for submissions, with the objective of bringing many individual perspectives together around a shared concept. Those interpretations became the foundation for the publication’s content, design and experience.

The visual language was developed through handmade textures, collage
and experimentation, while kraft paper and individually spray-painted covers
gave each copy its own imperfections, ensuring no two copies were identical.
The concept extended beyond print through QR-linked content, a commissioned soundtrack and promotional photography inspired by raw materials and food packaging. RAW sold out within its first year. The project demonstrated how a single open-ended concept could serve as a framework for community collaboration while preserving each contributor’s individuality.