Developed Through Time

Zulu Alpha Kilo

Toronto, Ontario, Canada

Client: Henry of Pelham

“Developed Through Time” used Henry of Pelham wine as a photo developer, transforming the winery’s untold 200-year history into 50 unique bottle labels. Despite being one of Ontario’s best-selling wineries, Henry of Pelham faced the perception challenge that Ontario wines aren’t world-class. The project challenged that perception by using the winery’s history as a tangible expression of quality. Fifty artifacts from Henry of Pelham’s past were uncovered, documented and photographed on film. 
 

Instead of conventional developing fluid, each photo was developed using a specific Henry of Pelham wine varietal, allowing the wine itself to shape the final image. The one-of-a-kind photographs became the basis of 50 unique bottle labels, with an archival-inspired design system cataloguing each artifact, its story and the wine used to develop the photo. The bottles launched at an interactive event that transformed the winery into a functional darkroom, where guests could also develop their own photos using wine. “Developed Through Time” generated 31.4 million impressions, 1.7 million social interactions and a 66% increase in video completions over the benchmark. Further proof that behind great wine, there’s a great story. Or, in Henry of Pelham’s case, 50 of them.

Credits

Chief Design Officer: Stephanie Yung  

Chief Creative Officer: Jenny Glover 

Design Directors/Designers: Dejan Djuric, Jeff Watkins 

Senior Designer: Paula Dopuđa  

Creative Director/Copywriter: Jonah Flynn 

Creative Director/Art Director: Jenny Luong 

Art Director: Olivia Hashka 

Senior Motion Designer: Miguel Natividad 

Business Group Director: Corina Wilkes 

Account Director: Jessica Chorney  

Account Supervisor: Zainab Mushtaq 

Account Executive: Will Stephens 

Strategy Director: Meredith Ferguson 

Clients: Paul Speck, Daniel Speck, Matthew Speck, Emily Alonzo  

Agency Executive Producer: Laura Dubcovsky 

Agency Producer: Bita Mazaheri  

Integrated Producer: Jess Howard 

Studio Manager: Henry Eugenio 

Senior Production Designer: Pam Cohen  

Media Agency: Zulumatic 

Executive Director, Comms Planning & Technology: Sean Bell 

Head of Media: Alicia Petralia 

Media Team: Shubham, Tania Perales 

Production House: Zulubot 

Post-Production Company: Zulubot  

Director of Post-Production and Operations: Sarah Dayus 

Zulubot Executive Producer: Adam Palmer 

Senior Content Producer: Kylee Habrowski 

Post Producer: Amy Groll 

Content Creator: Pablo Rincon 

Editor: Erin Brazeau 

Lead Interactive Artist: Andrew Martin 

Senior Motion Designer: Miguel Natividad 

Assistant Editor: Yuseon Yang 

Colourist: Santiago Trugeda 

Audio Engineer: Rosángela Hernández Gómez 

Photography Production House: Sparks Photographers 

Managing Director & Executive Producer: Pam Hamilton 

Photographer: Gary William Ogle 

Photographer: Fabrice Strippoli 

Wine Label Printer: Gas Company 

Signage Printing: Seamliss Graphics 

Prop/Set Fabrication: MAWG Design