X Perps

Element Award Winner — Motion

OKX

Oakland, California, USA

OKX Europe needed a visual identity and campaign assets for the launch of X-Perps (Expiry Perps), a new leveraged derivatives product built for the European market. As a Tier 1 priority launch, this was OKX Europe’s most significant product release to date, coinciding with Paris Blockchain Week in April 2026. Visuals needed to drive a phased campaign: first building anticipation through a waitlist phase, then converting with a product-led big bang launch. Early alignment sessions brought together product, compliance, legal and marketing teams to establish creative boundaries: the visual language had to communicate professional-grade performance while operating within strict MiFID regulations governing how complex leveraged products can be marketed to retail audiences.

Assets were executed across the full distribution ecosystem: landing page, paid media, CRM, in-app, social, App Store and live event materials, all localised across seven languages for key European markets. The dark, terminal-inspired aesthetic directly answers the core creative challenge: building trust with a sceptical, experienced audience operating in a heavily regulated environment. By grounding the visual language in the aesthetics of professional trading infrastructure and replacing abstract claims with real platform UI, the design made credibility visible.